Sometimes we get just a bit exasperated because of the way that Facebook operates.
In the Argentine Tango world, Facebook is the main way for events to be organised and promoted, and for dancers to swap notes and hear about Milongas coming up. Popular Tango events can include several hundred dancers with Facebook accounts, so we naturally want to send Facebook invitations to hundreds of dancers.
And that’s where Facebook tries to interfere, because when they see us inviting lots of people they’d prefer for us to pay to advertise the event, and so they limit the number of people that we can invite. They say that they’re preventing spam, but Facebook is a business that makes money from selling advertising, right?
Unfortunately, we only want to promote events to Tango dancers, from a wide area. So there’s no point in Facebook encouraging us to ‘Boost’ an event by paying for advertising instead; paying Facebook to advertise milongas locally is pointless.
That much is already frustrating, but then Facebook also randomly change their algorithms, so that we can sometimes invite nobody, sometimes only 50, and sometimes as many as 500 people. Which makes it very tricky when you’re running several Milongas every month.
Then again, it’s still a lot less hassle than printing and distributing flyers. Remember those?